When the Hotel Del Coronado approached us to design a direct mail piece for an upcoming party, we dug into the Del's rich history for inspiration. The soiree was to be a decadent night of dancing and drinks in the style of the nineteen twenties. We played up the idea of the speakeasy and thought it would be grand to conceal a cocktail shaker, recipe card, and invite within the pages of a innocent-looking book on Prohibition.
After discovering the cocktail shaker was a bit too large to be shipped, we settled on a flask, custom-engraved with the password into the party.
The client was thrilled.
Creative direction at i.d.e.a.