Shera Obasi, a talented chef who infused fresh ingredients with dynamic flavor profiles, approached us to help her brand her a concept restaurant in the Hills of LA.

First and foremost in our minds with the strategy was a forward-leaning aesthetic that could be rolled out across social media and print collateral. There were technical requirements, like the menu needing to be printed in-house daily, as well as ingredients rotating on a weekly basis, that we needed to take into account with our design process. We sought wherever possible to use a saturated, rich color palette, frequently shot with touches of gold leaf and sun motifs as accents.

Credits

Scope