Partway through filming a documentary for HBO, the Oscar-nominated film company Chain Camera approached us to help re-name and re-invent their brand for a wider Hollywood audience. In a stroke of brilliance, Amy Ziering came up with the name "Jane Doe" after hundreds of boxes of paper were delivered to their production house.

After numerous meetings with their team of talented filmmakers, we settled on the motif of light & shadow to reflect the dynamic nature and fluid feeling of how justice might be portrayed on-screen. At its core, film itself is a dark curl of material that, when exposed to light, becomes an image. We felt this creative direction appropriate to give them a range of solution sets for very complex issues plaguing society at large.

Credits

Scope

Brand narrative for the Jane Doe brand identity.
Personality traits for the Jane Doe brand identify.

After interviewing the staff and several filmmakers close to the production house, we decided that the strategy would emphasis how the films were shot, focusing on their unique style of grassroots documentary filmmaking.

How that sounds: "We shine a light into the cracks and crevasses of society, so often trampled over in the pursuit of profit, prejudice, or power."

Website design for the Jane Doe brand identity.
Website design for the Jane Doe brand identity.
Poster design for the Jane Doe brand identity.
Logo design for the Jane Doe brand identity.

Working with the core concept of light & shadow made room for plenty of artistic expression within the brand. By harnessing bold type moves, inspired by Paula Scher's work on the Public Theater, we crafted a thoroughly unique identity that played with the duality of negative and positive space.

Invite design for the Jane Doe brand identity.
Invitation design for the Jane Doe brand identity.

Hi, I'm Jess. This is an archive of design work created by Jessica Jaime during the years 2009—2021.