Partway through filming their documentary "On the Record", Oscar nominees Amy Ziering & Kirby Dick approached us to create a new name and fresh brand identity for their film production company. Jane Doe became the moniker for their production house. After numerous meetings with their team of talented filmmakers, we decided that the core concept of "shadows" would be reflected throughout the brand. From shining a light to exposing the shadows, there was a poetic element to this creative direction, since, at its core, film is nothing but light and shadow.

Credits

Scope

Logo design for the Jane Doe brand identity.

After interviewing the staff and several filmmakers close to the production house, we decided that the strategy would emphasis how the films were shot, focusing on their unique style of grassroots documentary filmmaking.

How that sounds: "We shine a light into the cracks and crevasses of society, so often trampled over in the pursuit of profit, prejudice, or power."

Brand narrative for the Jane Doe brand identity.
Personality traits for the Jane Doe brand identify.

Working with the core concept of light & shadow made room for plenty of artistic expression within the brand. By harnessing bold type moves, inspired by Paula Scher's work on the Public Theater, we crafted a thoroughly unique identity that played with the duality of negative and positive space.

Website design for the Jane Doe brand identity.
Website design for the Jane Doe brand identity.
Poster design for the Jane Doe brand identity.

Knowing that witnesses in "On the Record" and "Hunting Ground" had been so courageous in sharing their firsthand accounts, we created personalized invites for film screenings, adding a branded touch as a thank you to those brave interviewees.

Invite design for the Jane Doe brand identity.
Invitation design for the Jane Doe brand identity.