Manchen Construction approached us to create a website and logo design. Knowing Manchen had an emphasis on craftsmanship, artistry, and custom woodwork, we knew we would have to do something creative and impeccably tailored. We worked together on a word mark inspired by architectural type that could be paired with a sketch of his silhouette for more visual interest. From there, the site was built around showcasing the beautiful contract work he has done for clients around LA.
Based on our inspiration of graphics that radiated a core feeling of health & vitality, we based the brand identity around a warm, buttery shade of yellow. The other colors, a sage green, a sky blue, and a rich coral, were pulled from the rugged Colorado landscape.
Echoing the same warmth as the cheerful color palette, we chose Calibre as the typefce to tell the Centura brand story. It is a rounded sans-serif that is equally legible and inviting to read at all sizes.
After interviewing hundreds of employees across the Centura Health ecosystem, we discovered a unique brand essence. Each of the doctors working there was called to do something more. The core of the brand became enabling those incredible physicians to build whole person care and flourishing communities.
As a healthcare system, we wanted to push how Centura might create branded assets in the future. We developed a custom illustration style inspired by, among others, Geoff McFetridge, and created dynamic, engaging illustrations for billboards, magazines, and more.