NASA's Jet Propulsion Laboratory approached us to create a welcome brochure that was handed out to all new hires. We were so excited to think of something that would stoke enthusiasm for the journey ahead at the Lab. We were given access to NASA's vast collection of high-resolution images, including breathtaking shots of galaxies taken on various space missions. Knowing that we wanted to do something that felt unique, engaging, and brought a certain "cool" factor to engineering, we turned to the Eames' Powers of Ten as our core inspiration. In referencing scale as a key design element, we built a welcome packet that left new JPL employees with a sketchbook and their employee handbook, wrapped in images taken by the Hubble Telescope.
Our core concept was Charles & Ray Eames' video, Powers of Ten. In it, they walk step after step outward from a picnic on the grass to distant galaxies in the sky. We saw this as an excellent way to really show the scale of "space".
A core feature of our design was the inclusion of a notebook for new hires. At Innovation Protocol, we were all given a sketchbook on our first day to fill with our thoughts. Finding this such a gratifying process, we designed in a notebook for new hires. We wanted to recognize the creativity that went into engineering garments and other tools to be brought out to the International Space Station and give them something they could carry around.